Dec 1, 2014
Nov 25, 2014
Nov 17, 2014
Nov 4, 2011
Michelle and I were going through our client and vendor list—prepping addresses to send Christmas cards and goodies—and we realized that local logo design has been a significant percentage of our workflow this year. While we provide many other creative services, we averaged two to three logos a month. That's quite a lot for such a small team, especially in a market the size of ours. The Parker Brand may be small, but we feel like we pack a punch that's not indicative of our size.
Michelle and I feel very blessed to have helped our clients develop new marks, or update old ones. The real joy has come in the collaboration with our clients. We take pride in the fact that we listen to our clients and put the input they give us to good use. We never blindly go off in a direction without first getting a strong idea of what they want their mark to accomplish. Of course, there's the added bonus of growing relationships with some really great people.
Many times our first set of designs have been approved with very few edit requests. I'll never get used to the way it feels to get that message saying "approved" after only one or two proofs. It's a feeling of pride, to be sure, but it's also humbling. When it really settles on you that your clients trust you... well, that's a powerful thing.
We thought it would be nice to collect the logos we've designed this year in one place. When I see this collection of logos I feel thankful for all of the clients that have hired Parker Brand this year. They've made it possible for us to continue doing the job that we love in the southwest Louisiana community we call home. The clients that trust us keep Michelle and I motivated. Their confidence in our brand pushes us to work harder and get better at what we do.
If we're currently working with you, or have worked with you this year, please accept our sincere thanks. If you have a business, organization, club, or manage an event in southwest Louisiana and you haven't worked with our brand, don't hesitate to contact us. We understand the challenges that small businesses face, and we're here to use our combined creative skills to help those in our area build stronger brands. That's our prime directive. That's all we do. Who knows? If you have a small business in southwest Louisiana maybe we can help you too, and if we can't then we'll help you find someone who can.
Apr 17, 2011
via youtube.comThis video really touched me, and reminded me how subtle changes to a message can affect our perception and reaction to a thing.
In advertising communication it's a perfect mix of words and images that draws the viewer in, hopefully generating a positive response. It sounds like it would be very simple, but it can often be quite a challenge. We sometimes think we're saying what we need to say, or showing what we need to show, but then the response we get is either non-existent, or the wrong response altogether.
We recently had this very experience with a small ad campaign, and have since changed our language and images to generate a more desirable result. The jury is still out on whether the changes were more, or less affective.
This really cuts to the heart of something that drives the Parker Brand. It's the willingness to shift your thinking when you know that something you've created isn't working. We don't care how creative it is, or how nice it looks. If the phone isn't ringing then we need to go back to the drawing board.
When you devote weeks to a concept, graphics, and copy there is a tendency to get invested in them. Who wouldn't? They are your ideas made tangible. Devotion to an idea or direction at all cost, simply because it was yours, is the wrong way to play. Blind faith has no case when standing next to tangible results.
Listen. Watch. Cultivate an awareness of the effect your communications are having. More than anything, be flexible. It's nice to find a direction, but there's no need to follow it blindly down a dead end road.
Feb 22, 2011
Dollar Tree. What a fantastic repository of junk... for a dollar.
I usually go there to get things that I don't mind messing up... paper plates, paper towels, off-brand window cleaner. Stuff like that.
I never expect to find anything cool... and I never, ever, ever expect to find anything super-atomic cool.
But I did.
In fact, I found 6 somethings... and they are very, very cool.
Super-atomic awesome? You betcha! They are totally craptastic, made in China, plastic junk based on monster movie classics like Dracula, Curse of the Werewolf, Frankenstein, King Kong, Godzilla, and the Mummy.
I can't imagine any kid having much fun with these crummy little guys, but damn if I don't dig 'em!
For cheapo Dollar Tree junk I think they have a little special something that makes them fit right in on the Parker Brand desk.
What's really awesome is that they're all carrying these little billy-clubs (at least I hope that's what they are).
Now, why the hell these movie-monsters need billy-clubs is beyond my ability to comprehend, so I won't even try.
Just accept the strange.
The packaging was pretty ho-hum, covered in dust (I don't imagine they're flying off the shelf), but what I really dig is that they each came with a little trading card of each monster's classic movie poster. It's actually kind of cool (again... just accept this as fact).
Anyway... I needed a break today, and the $6 bucks I spent at Dollar Tree on these terrible treats provided me with that, so I figured someone out there might appreciate them too.
And if you ever come by my office don't try to swipe 'em. I'll be watching... with a billy club. ;)
- Indie monster-movie director Gareth Edwards picked to bring back Godzilla [Video] (io9.com)
- Vintage Polish/Czech Giant Monster Movie Posters Unearthed (dreadcentral.com)
- Polish and Czech Monster Movie Posters (neatorama.com)
- Is The Sequel To Monsters Going To Be A TV Series Or A Movie? (bleedingcool.com)
- Matsui meets Godzilla in Oakland (search.japantimes.co.jp)
- Monsters Director Gets New Godzilla Movie (escapistmagazine.com)
- Godzilla Being Made By Monsters Director Gareth Edwards (cinemablend.com)
- Gareth Edwards' Mexican monster movie gets an action-packed trailer [Monsters] (io9.com)
- Godzilla Movie Gets Monsters Director Gareth Edwards (bleedingcool.com)
- 'Godzilla' Director Gareth Edwards Wants To 'Get It Right' (moviesblog.mtv.com)
Feb 6, 2011
It's been a while since I've picked up a pencil, or a pen, or a marker. To be honest, it was probably last October. It's been too long.
My son asked if we could sit down and sketch for a bit, so I broke out my sketch kit, and some cheap water colors to whip up this quick Brainiac sketch.
I've got one word... rusty.
I really need to get back into to doing a sketch for fun at least once a week, because this just won't fly.
That's the way it goes. When you lay something down for too long it's easy to get cold. You have to practice to get better.
Still, I think I'll start using the watercolors and the Pentel water brush more.
It's fun and real easy to bang out some color.
I've definitely got to get back in the sketch groove.
- Convert photos to sketches and watercolors - FotoSketcher (jakeludington.com)
- Canson's Sketch Books (leafygreen.info)
- Faber-Castell Offers MIX & MATCH Art GRIP Aquarelle Watercolor Pencil Sets and MIX & MATCH PITT Pastel Pencils Sets in the New design memory craft Line (prweb.com)
- Bill Sienkiewicz And The Troll (bleedingcool.com)
- Pentel airpenPocket Picks Up Handwriting, Sends To Phone Or PC Over Bluetooth (crunchgear.com)
- Sketching: the Visual Thinking Power Tool (alistapart.com)
Feb 1, 2011
via adweek.blogs.comI've always considered myself to be a hard sell. I like to think that advertising doesn't work so well on me. In fact, I usually look at the campaigns I work on from this perspective, constantly asking, "why the hell should anyone care about this?" I find it helps me to step back and think just a bit harder about the concept we're proposing.
See, I think a lifetime is the most precious thing we've got... because it's 100% limited, and that's what advertising does. It asks for your attention, and your time... your finite resources. Once you've given those away, the sender hopes you'll retain the information, or act on it.
Don't get me wrong. I still strongly think that advertising can be a good thing. It can inform us about things that could better our lives. It can motivate us to change. It can entertain us. It can encourage us to act. Advertising drives the pulling and hauling of our society, and without it our economy would come to a screeching halt, becoming fully dependent on word-of-mouth marketing (I feel like I'm selling myself here).
Still, more often that not, advertising is an invasion of our privacy, a cluttering of the landscape, reminding us to dig deep into our pockets and spend our earnings on a service, or thing. That's the way things work, and I can live with it, for the most part. In fact, this is the same message I give my clients. It is what it is and if you can't generate a successful word-of-mouth business, then you need advertising to get your message out to the public.
Every now and then a new form of advertising comes along that just grates on me, reminding me of everything that I loathe about our industry, hence these new restroom mirror displays. As if advertising's worst wasn't invasive enough, we are now destined to be exposed to more of in the worst place imaginable.
Meet the restroom mirror digital display.
Look, mens' restrooms aren't places that I tend to linger, and I think most men feel the same way. Public restrooms are usually pretty filthy, disgusting places, with the fine odor of mint and human waste floating like a cloud. I get in, wash up, and try to get out using elbows and knees, taking as few breaths as humanly possible.
News flash! These displays won't work on me... at all.
I think that really good advertising plays on all of the human senses, leaving subtle triggers in the human mind. This is basic psychology. You see, smell, touch, or hear something enough times in relationship to a message then you will eventually begin to retain and recall that information.
Simple stuff. Branding 101.
I guess my question is do you want your brand associated with the your service and message, or restimulating the fine scent of fresh pee and urinal cakes?
Hey... I think I just found my next sales pitch. -Oran
- Smartphones transform outdoor ads (e1evation.com)
- Aerial Advertising; Your Best Advertising Choice For Spring Break (brighthub.com)
- Keep Your Coat Off Public Restroom Floors, Please. (plumbananas.wordpress.com)
Jan 21, 2011
via skepchick.orgI stumbled on this while reading one of my favorite blogs, "Skepchick." The post simply stated, "This has been stuck in my head." When you hear that how could you not press play?
So, I did.
Then, I did again.
Then I played it for my kids.
You know, sometimes as adults we tend to get moving in such a hurry that we don't really stop to contemplate who we are, where we're going, or more importantly who we want to be, and where we want to go.
See, just because you're going somewhere doesn't mean it's the right place, and who you are may not be the best you. Sometimes you have to stop, look deep inside yourself, find that center and say, "Hey! Wait a minute... this just isn't who I really am. I'm going to do something different and change things."
I believe it's a noble path, the path of self discovery. When you figure out who you truly are then you can share that with your colleagues, partners, friends, and family. Change can be infectious and motivate others to do the same.
I wrote this down the other day, and it seems to apply here... "You are the coal. You are the shoveler. You are the engine. BE SELF PROPELLED."
You are the engine. You are the change. Figure out who you are, then do something different. -Oran
Jan 20, 2011
via thedailywh.atSo, Starbucks has announced its new size, the Trenta (which sounds like a pharmaceutical company to me). The Trenta will be a 31 ounce mega-gulp of Starbucks goodness.
I drink a lot of coffee during the day, but I don't think I want to have it all in one sit down. Still, I'm sure the Trenta will be a hit.
What I really want to talk about is the info-graphic showing the various sizes of their drink as compared to a soda can,... and a human stomach???
Is it just me, or is this kind of gross? This doesn't make me want to try a Trenta sized Starbucks drink. It makes me think of the episode of Mythbusters where they test pop-rocks and soda in a pig stomach. It makes me feel kind of gross and I imagine that every time I see a Trenta sized drink I'll think of this graphic.
The thought of a bloated, sloshy stomach doesn't make me think "tasty treat."
What say you? -Oran
- Starbucks' New 'Trenta' Cup: The Unhealthy Details (self.com)
- "Starbucks Trenta | 50 cents more than Venti, seven extra ounces" and related posts (personalmoneystore.com)
- "Starbucks Trenta Cup Size Is Larger Than The Human Stomach [INFOGRAPHIC]" and related posts (pulse2.com)
- Starbucks Trenta, Illustrated: How The New Size Compares To The Human Stomach (huffingtonpost.com)
- Starbucks Trenta: Is It Overkill? (blippitt.com)
- Starbucks' 31-ounce 'Trenta' size won't fit in your stomach (grist.org)
- How Starbucks' new Trenta compares to your stomach (flowingdata.com)